If you’re a newcomer to the world of blogging, the first thing you want to do is to work on your online visibility. There are hundreds of thousands of blogs that exist in the World Wide Web today; it’s becoming more difficult for bloggers to get people to visit their page and keep them engaged with the content. Of all the strategies present, blog SEO (Search Engine Optimization) remains to be the best way to boost and maintain online visibility. It’s a tool that allows bloggers (both old and new) to come up with entries that can market itself without a fee. Whether you are running a digital marketing company or selling products if you have a blog you will get a better visibility.
So what steps do new bloggers or any site owner needs to take if they want to maximize the power of blog SEO? We listed down some blogging tips for you.
Use Long-tail Keywords That Are Suitable For Your Target Readers
A lot of people think that optimizing blog posts means dumping lots of keywords in their entries. This will only do more harm than good for your SEO because your blog will be flagged for keyword stuffing. Readers also won’t be enticed to read your entries because the content feels stiff, forced, and unnatural – a major factor in ranking that search engines put premium on.
The way to go about this is to use a maximum of two long-tail keywords per entry. Albeit long, these question-based keywords will allow you to keep your blog posts from looking like a collection of random words. Since it’s more focused, it will be easier for you to meet your audience’s goals.
Those who search long-tail keywords are more inclined to read up until the end of your post and explore the pages of you blog to access more information. This is another benefit that you can get from using long-tail keywords: it will boost your conversions because it will generate the right kind of traffic.
Come Up with a Good Title for Your Blog
The key to making a good impression online is by writing a unique and interesting page title. It’s a summary of what you have to offer. Page titles should only be 66 characters long to keep it from getting cut by search engines. You need to think carefully about the words you use and how you position them. Bear in mind that your keywords need to be placed near the beginning of your page title.
Put Premium on Meta Description
Meta description is the text that appears on the search engine results page. It allows readers to know what the link contains. These snippets give searchers the information they need to determine if the link is worth clicking and if it has what they’re looking for. You can use up to 300 characters for your Meta description. It has to be compelling, relevant, and it should have long-tail keywords to attract your target audience.
Aside from showing readers that you can be trusted, link building can also help improve your search rankings. To do this, you need to do the following:
- Get other bloggers to link back to you by sending them an email or by writing high quality content.
- Embed links via anchor texts using your keywords to other blogs on your website.
- Write guest posts.
- Promote blogs by creating infographics and submit them on high authority submission websites.
See to it that Your Blog has a Responsive Design
People these days easily get turned off by pages that take forever to load and get jumbled up whenever they try to view them on their mobile phones. With majority of the population doing all online searches through their gadgets, you need to make sure that your blog has a mobile-friendly or responsive design. Add to that the fact that Google also places blogs with responsive website designs high on their search rankings.
Websites with responsive designs get to have one URL. Back in the day, they had to have two: one for mobile devices and the other one for desktops. With one URL, you won’t have to worry about having two separate URLs competing for backlinks.
Provide Quality User Experience
Search engines like Google collect information on user behavior whenever they’re on your website. If their experience is negative, your search rankings will decline. While some bloggers find this unfair, it shows how committed Google is to give only the best results to their audience. So what you need to take care is – think like a user when you are starting your website design, ask others, add social like and share buttons, make your blog easily navigable, make your blogs interesting and within the latest trends etc. Doing all this things will definitely grab your audience attention and you will get some great results soon.
If you feel overwhelmed, that’s fine. All this information can be a lot to take in especially if you’re still learning the ropes. Take things in stride. Be patient with yourself and read up on how you can maximize your virtual space on the Internet. Reach out to Bhavitra’s SEO experts and ask them for tips. Be open to criticism, and take note of adjustments that you need to make. Good luck!